In todays world it seems to be that women are constantly being reminded about what is being considered beauty. There are so many kinds of ads on television, magazines and even billboards that show false ideal images of women. These ideas and elusive images affect men and women by giving them unrealistic expectations of what beauty really is.
Many studies have been done to show the effects of media on women today, and most of the results indicate that the media negatively affects self-image. Less research has been done specifically on the cosmetic industry and how it affects consumer’s self-image. 
Based on the $7 million that is spent on cosmetics each year, it’s evident that the cosmetic industry influences consumers in some way. In other words we need to look at the people that are paying for these ads and ask they questions as to why they don’t make products that cater to all consumers.
One of the studies conducted found that images of women wearing makeup were judged to be healthier and more confident than the images of the same women without makeup. When wearing cosmetics women were also assigned greater earning potential and considered to have more prestigious jobs than when they were presented without makeup. This idea of thinking unfortunately still exists today. Many men and women in all kinds of industries are always being judged by their appearances and physic.
A lot of men and women have come to realize that a lot that they see on TV is all just an imaging, not real. So the thought that comes out of some of the women in my life is beauty is in the eye of the beholder, its not something people should strive to be or look like.
Beauty is skin deep you could be the most beautiful looking person but be the worst person in the world. 
Beauty lies deep in action and behavior which reflects your person to others. One sad thing that kind of trapped us with these ideas of beauty is money, millions of people make millions of dollars all in the beauty industry, from hair dressers, make up artists and the companies that provide the products that are used. So we should really look at beauty as something that is skin deep and routed though the persons individuality and character